Social Media utilises social network and user generated websites to increase brand awareness, improve customer service and increase sales. It has become an important addition to online marketing due to the fact that social sites are now the most up to date method of communication. These sites utilise user generated technology to enhance relationships, branding, and reputation by putting the internet in to the control of the consumer. Social Media can come in many forms such as: comments, reviews, video, audio and images.
Every business wants their brand to be known and the best way to increase brand awareness is word of mouth. There are many ways that you can get your brand out there using social media including how you deal with your customers, social chatter about your company, special offers enticing people to like or share and utilising videos that people will watch to name a few. Using social media will increase your brand’s visibility better than any other method.
Customer behaviour can be monitored more closely through social media platforms which in turn helps build more personal and longer lasting relationships. It allows you to connect with customers or businesses that share similar interests. Good reviews and comments help improve sales and how you reply and deal with bad comments or reviews also helps your reputation taking away any negative implications and leaving a positive tone instead.
Higherthan Strategy
Higherthan offer a whole plethora of packages to suit both large and small businesses in Glasgow and Scotland. We work closely with our clients to offer something compelling and innovative that suits the needs of the company. Higherthan can either run your social media campaign, build a full social media strategy for you to implement or train you or your team on all aspects of social media and how your company can benefit from it. If you are looking for Social Media marketing in Glasgow then contact one of our specialists today.
- Increase Customer Base
- Customer Interaction
- Word Of Mouth
- Advertise Special Offers
- Increase Sales
- Viral Videos
- Training Videos
- Product Reviews
- Advertising
- Business to Business networking
- Recommendations
- Increase Supplier Base
- Find Customers
- Pintrest
- Flickr
- Blogger
- plus more
Social Media Statistics
Businesses have shifted their online marketing to focus on social sites such as two of the biggest social networks, Facebook and Twitter due to the vast amount of potential customers using these platforms. Facebook alone has well over 900 Million active users, this makes up a staggering 12.8% of the world’s population. Twitter has 75% less active users than Facebook, however if you combine both sites this still adds up to a combined 1.1 billion Facebook and Twitter users in total excluding all the other social sites out there. These figures convey why most marketing companies out there target these kinds of sites. If you are looking for a Social Media consultant in Glasgow then contact us today.
Now A Google Ranking Factor
Due to the increase in how many people us social sites and now utilise them for social media, Google has incorporated social signals into it’s ranking algorithm. If you are looking to increase your rankings on Google then you must be active with Social Media. Google is now looking at how visible your brand and site are within social networks by analysing how many people follow, like, share, tweet, comment and talk about you and your company.
