Search Engine Optimisation to improve you website’s visibility, increase traffic and sales.
Social Media using Facebook, Twitter, Google+, Youtube, Linkined, plus more can help:
- Brand Awareness
- Customer Service
- Increase Sales
- Google Ranking Factor
Who are we?
Higherthan digital marketing is based in the heart of Glasgow’s city centre. We have over 5 years experience in the digital marketing sector, we offer our services both on a local and national level. Higherthan has helped our clients improve in all aspects of digital marketing, with so many online marketing changes these days websites need to be more responsive to mobile and tablet devices, as well as keeping the Pageload speed and many other ranking factors. Higherthan also offer search engine optimisation (SEO) tutorials, we could come to your business and do a tutorial offering tips and advice on the latest SEO techniques, and the basics of search engine optimisation.
What to Expect
At Higherthan we believe every campaign is unique. Website optimization is imperative due to the increased use of mobile devices and improving this increases your online rankings. Higherthan performs a full website audit at the start of every campaign; we also carry out a full link audit which examines the deep links and internal linking structure within a website. Once we have finished both audits and informed you of any areas that need looked at, we then agree a strategy moving forward and plan it out. We no longer want to stick with the old style packages which are ridged and never change, we want to be more flexible and cater to every need.
Link Recovery Programme
Gone are the days of heavy link building, we all know that now but not everyone has recovered from previous link penalties imposed by Google. These updates are better known as the Penguin updates. This update was originally released in April 2012 and has progressed since then, a clean link profile is imperative to ensuring that you don’t suffer a drop in rankings, as well as avoid any future link penalties. Higherthan provide a link removal service, our team is specifically trained to perform link audits and devise a recovery strategy. Our team highlight any spammy links that offer little or no added value to the user. In most cases these links have to be removed by contacting webmasters and asking for the links to be removed as well as disavowing the ones that cannot be removed.
Content is still King
Content marketing has blossomed in recent years. Google is attempting to clean up the web by rewarding high quality content, it has signals which detects if something has been written by a novice or an expert in the field. They can detect if the language is biased and slanting towards one point of view; spelling and grammar are also taken into consideration. These are just a handful of methods Google uses to detect the standard of the content. We have our very own content marketing team who research your own business to devise a strategy around your goals and objectives.
Social Media Marketing
Social media can benefit most businesses out there as it helps promote products, services, and most importantly your Brand. Facebook and Twitter have millions of users visiting their sites on a daily basis; these platforms are great for reaching big audiences and building up online Brand awareness. Customer queries can also be taken care of over Facebook and Twitter; a happy customer might share or retweet your posts. Social media is playing a bigger role in digital marketing more than ever before.
If you would like a free quote or some advice on any of the above methods please contact us today.
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SEO Key Term Analysis Part 1
01/05/13 – The first video in a series all about doing extensive key term analysis using Google’s keyword tool